Thunder Institute of Music — Scaling with Sound Strategy

🧩 The Problem

Thunder Institute of Music was struggling with digital visibility — starting with 0 website visits and no leads. Despite strong musical programs, their outreach was minimal. The goal was to drive traffic and increase inquiries for admissions through an engaging ad strategy.

💡 The Solution

I designed and launched 3 high-performance Facebook ad campaigns optimized for lead generation. With a tight daily budget of ₹100–₹250, the campaigns focused on driving messages and funneling traffic to the website. I helped shape the creatives, messaging, and targeting strategy to align with aspirational musicians and parents within specific localities.

We ran two themed campaigns each week — one promoting an intensive Crash Course and the other focusing on an engaging Summer Camp series. This alternating structure helped capture different audience segments with relevant offerings, ensuring broader appeal and consistent lead generation.

🎯 My Contribution

• Campaign Architecture: Planned and executed 3 Facebook ad sets focused on conversions and reach
• Audience Targeting: Geo-targeted local musicians, parents of children 6–18, and hobbyist learners
• Creative Direction: Collaborated on copy and visuals to highlight course offerings and instructor profiles
• Budget Management: Managed ₹13.06K across 40 days to maintain consistency and CPL performance
• Lead Generation: Messages-based ads drove real-time lead queries through Messenger

📈 Results

• 43,198 website views in just 10 days from a 0 baseline
• 28,997 reach and 14,509 post engagements
• Generated 91 leads via messaging: 6, 17, and 68 per campaign